Every year the Green Destinations Top 100 Stories competition collects good practice stories from destinations all over the world to be shared as inspiring examples to others, from tourism professionals to travelers. By telling their stories, destination management organisations are acknowledged and recognised for the solutions they have implemented in response to challenges and problems to sustainable development they have faced. With the tourism sector facing very challenging times in the past years, the resiliency and hard work of these destinations to become more responsible should be celebrated.
The 2024 selection included Plitvice Lakes National Park, with the story “A Ticket that opens doors of Lika Destination- branding iniciative for sustainable tourism development”.
Voucher booklet for Lika Destination 2024
While the Plitvice Lakes National Park is visited by over a million tourists a year, with an increased number of visitors during the peak season, the Lika destination has many other unexplored and lesser-known natural resources. In cooperation with the Lika Destination Cluster and nine attractive locations within the Lika destination, a joint ticket for the Lika destination has been created since 2018, organized and supported by the Plitvice Lakes National Park’s marketing efforts. The visibility of the tourist offerings of lesser-known locations is gradually increasing, presenting numerous opportunities for guests to extend their stay in the destination.
Submissions were evaluated by the Green Destinations Top 100 Team, country experts and Green Destination Partners, coordinated by Green Destinations. The Top 100 Committee stresses that selection to the Top 100 list does not imply the destination is sustainable, but that the destination has been pre-selected based on a minimum level of compliance with the core criteria of the Green Destinations Standard and selected to the list based on the assessment of their Good Practice Story.
The competition is held under the auspices of the Top 100 Partnership, with special contributions by: Green Destinations, QualityCoast, ITB Berlin, Asian Ecotourism Network, Ecotourism Australia, DEL Turismo, Slovenia Green, Global Ecotourism Network and the Future of Tourism Coalition.
The story “A Ticket that opens doors of Lika Destination- branding iniciative for sustainable tourism development” and the whole 2024 Top 100 list is available on the Green Destinations website.
About Green Destinations
Green Destinations is the world’s largest network of destinations committed to sustainability, supported by more than 50 program partners worldwide. Their goal is to support destinations in improving quality and sustainability based on the UN Sustainable Development Goals and globally agreed principles. Over 600 destinations and 400 businesses in 60 countries have already joined our programs. For more information visit the website: www.greendestinations.org
About Top 100 Green Destinations
The Top 100 competition recognises and honours tourism destinations worldwide that are working toward more sustainable and responsible tourism practices. Each year, the competition invites destinations worldwide to submit their stories, showcasing how they address key challenges in environmental protection, social equity, cultural preservation, and economic viability in tourism. Visit our website: www.greendestinations.org/top-100-destinations/
For more information please contact:
Green Destinations Communications, communication@greendestinations.org
Green Destinations Top 100: top100@greendestinations.org
