World Tourism Day, celebrated annually on 27 September, is an opportunity to highlight the importance of tourism and reflect on its role in contemporary society. The date marks a significant moment for tourism, as it coincides with the adoption of the Statutes of the World Tourism Organization (UNWTO) in 1970. Each year, World Tourism Day is celebrated around a specific theme that addresses issues of importance to the tourism sector. This year’s theme, “Digital Agenda and Artificial Intelligence for Redesign Tourism,” focuses on the growing influence of artificial intelligence on the way travellers plan their journeys, choose destinations and make decisions.
This year, Plitvice Lakes National Park is joining the celebration of World Tourism Day with a series of events and activities at Entrance 1. Visitors will have the opportunity to enjoy free guided tours in multiple languages, interact with our mascot Medo, receive informative materials from our presenters, and sample local products such as Lika cheese, bacon, fritters, brandy and a performance by the “Lipa Sinac” Cultural and Artistic Association.
CELEBRATING THE WORLD TOURISM DAY
On 27 September, a variety of activities await you at Entrance 1 to the National Park:
- Free guided tours for individual visitors, departing from Entrance 1. Two separate tours will be available at different departure times (10:00 and 11:00) until the maximum number of visitors per guide has been reached.
- The bear mascot will be meeting visitors from 9:30 to 12:30, ready for photos and fun moments with our youngest visitors.
- Park Information officers and Park Interpreters will distribute leaflets and inform the visitors about the activities from 10:00 to 13:00.
- While the tasting of local products (the Lika platter with cheese, bacon, authentic “uštipak”, strudel, fritters and “rakija” fruit brandy, hot tea) awaits visitors from 10:30 to 13:00.
- The “Lipa Sinac” Cultural and Arts Association will perform from 11:00 to 12:30 at Entrance 1,
Note for guided tours:
* The number of visitors is limited. Guests will be able to sign up for guided tours by obtaining their reservation number at the information point.
Special offer at Jezero Hotel
To mark World Tourism Day on September 27, book a stay at Hotel Jezero and take advantage of a special offer that includes accommodation, a ticket to the Park, and additional perks for a more enjoyable stay.
The offer includes:
- Ticket for Plitvice Lakes National Park (valid for the entire duration of your stay)
- Complimentary access to the whirlpool, Finnish sauna, and Turkish steam bath
- Complimentary access to the fitness room
- Complimentary parking for hotel guests














